Together warrify and porta create a direct touchpoint onto the smartphone of their customers out of a usual paper receipt. With this innovation they set new benchmarks in the post purchase customer experience sector.
From now on also anonymous customers can be targeted right after their purchase. This innovation was honored with the Reta Award in the category “Best Customer Experience” from EHI and Lebensmittel Zeitung.
Already the 15th time the EHI Retail Institute honored outstanding technology solutions in retail in 2022. The jury, mixed of representatives from industry, universities and science institutes chose 3 winners in 5 categories each. Together with porta warrify won the award in the sector “Best Customer Experience”.
"It is a special honor to us to win of the most renowned awards in retail in the DACH region, powered by EHI Retail Institute & Lebensmittel Zeitung", Simon Hasenauer, Co-Founder & CSO, warrify
Every year porta serves millions of happy customers in its 26 furniture stores. Therefore, thousands of kilometres of receipt paper is printed and valuable resources are wasted. At the same time the company faced the challenge to communicate and interact with its anonymous customers in a personalized and targeted way.
“The interactive receipt is an ideal medium for us to interact with our customers even after their purchase. Among other things, it enables use cases such as purchase-based coupons or additionally offered add-on services.”, Gürkan Ünlü, CDO & Head of Corporate Development at porta Möbel